Web Design & Development
A web site is the most important component of your company's
marketing plan. It's the central hub for your messaging efforts and
should have all other marketing materials allocated to it. As web
technology has progressed over the years, it has yielded many tools to
be used in conjunction with your web marketing efforts, such as social
media, Blogs and RSS feeds to name a few. Taking advantage of these
resources and holding true to current and effective web practices, Wood
Street's web design and development solutions are customized to meet
your needs.
Our web site development services include the following:
We
recognize the fact that usability, functionality and visualization are
three of the most important factors when designing interfaces or web
sites. Using this strategy, we work with you to ensure that your
messaging and marketing goals are realized with the designs we create.
We offer the following services, customized to fit your company's needs and budget:
- - Custom web site design
- - Custom interface design
- - Web site packages
- - Customized template designs
- - View our portfolio to see examples of our work.
HTML/CSS Development
HTML
and Cascading Style Sheets (CSS) are the backbone of all web
development projects, and it's of utmost importance that every site we
develop be well organized, using the latest HTML and CSS standards. The
W3C standards we use ensure a good user experience, as well as lay the
groundwork for optimal search engine exposure.
We offer the following services under our HTML/CSS development:
- - W3C compliant HTML/CSS
- - Semantic Coding for SEO
- - JavaScript Development
- - JQuery
- - AJAX
- - XML
- - XSL
- - PHP
Blog Design and RSS Integration
Two resources for expanding quality content throughout your web site are Blogs and RSS Feeds.
A
Blog, which is a contraction of the term "web log," is a type of web
site that allows you to display and manage your content with regular
entries written by your company and monitor comments posted by users.
Blogs have increased in popularity over the years because they allow
users to easily update content and apply that content to opt-in e-mails
or even social media campaigns. They're a great source for keyword rich
terms and work in conjunction with your web marketing strategy.
RSS
feeds, which stands for Really Simple Syndication, are used to pull in
content and articles from other sites to be displayed as a resource for
your web site audience. This is a good way to add valuable content to
your site without having to allocate resources to write it. These feeds
can also be developed to send your web articles or content to other web
sites, which allows for enhanced SEO optimization.
We work with the follow open source Blogs and RSS Feeds:
Social Media Integration
Social
Media has grown rapidly in popularity, but while Social Media tools are
easily accessed and abundant, proper planning is still required. The
use of tools like Twitter, LinkedIn and Facebook can enhance your
marketing efforts, with your web site acting as your central marketing
hub. The content posted with these tools can also be integrated into
Blogs and RSS feeds, automatically streamlining your content development
efforts.
Content Development
One
of the most important parts of a web site is the content. We provide
web content development services such as site map development, content
planning, writing, editing and keyword analysis.
Web Site Maintenance
Another
service we offer our clientele is web site maintenance. Through this
service, we're able to provide you with recommendations to reach your
marketing goals, make simple text updates as well as add additional
pages of content to help in your SEO efforts. We provide this service to
all new and existing clients even if we didn't develop your web site.
Our maintenance services include:
- - Web site content updates
- - Landing or splash page design
- - Web site expansion
- - Design callouts and featured products
- - Design banner/button ads
- - E-mail newsletter templates
